Gambling Commission in the UK cooperating with FB for decreasing gambling advertisements in social media.

29.03.2021 14:44

Gambling Commission in the UK (UKGC) entered into a partnership with Facebook in order to decrease the content about gambling games which people from high-risk groups can see in social media.

According to the agreement, Facebook and UKGC released a guidance which explains to people how they can limit the number of promotional announcements and messages about gambling activity that they can see in their news feed. Facebook explains that much the user clicks on the advertisement, page or post topical to gambling games, then the chance to see more advertisement and messages sponsored by this topic is higher.

The hand-out material from Facebook teaches its users to leave in the dark the advertisements, update their advertising preferences and control the use of third-party data.

UKGC was founded in 2005, it regulates the commercial gambling games and national lotteries. A part of its regulatory power consists in making sure that gambling games are not dangerous for users in the UK, and this industry does not cause social harm.

Online games during the pandemic

In January shortly before the world pandemic, UKGC rolled out a campaign that instigated the gambling industry to make the games free from danger. The committee assigned three main tasks: the developing more secure games, the limit of VIP-motivation and assistance of more secure online-advertisement.

The necessity of solving the last element even exacerbates during the coronavirus pandemic. As COVID-19 led to blocking and closing betting stations on the High Street in the UK, a lot of players began betting online. The income of online-slots increased on 25% in March 2020 in comparison with the previous year, the income of virtual table games increased on 13%, and the income of internet poker – on 53%.

The monthly income from the online games also increased in April, May and June in comparison with the year 2019.

Last month, Social Market Foundation, one of the most honoured independent political analysis centres in the UK, invoked UKGC to set a monthly limit of funds the player can spend on the internet. The political organization recommended to set such a rule that after someone spent 100 pounds sterling (129 US dollars) the player must prove that he or she has the possibility to spend more.

The gambling industry declined this offer, the Betting and Gaming Council (BGC) stated that “there is not such an economic sector where the government determines how much money a person can spend.”

Problem gamers in the UK

According to the UKGC data, 24 millions adults were active players by the end of the year 2019 – “active” means the playing no less than once a month. 300000 players from these 24 millions were classified as problem gamers.

In April, Gambling Commission doled out 9 millions pounds sterling (11.5 million US dollars) for help to those who suffer from gambling addiction. These funds were directed to GambleAware, a philanthropic organization, which works non-spot without days-off and offers diagnosis and treatment to those in need.

51% of all users say that they see gambling advertisements not less than once a week latterly. Only 29% consider that gamling games are honest and we can trust it.